The Nepal Automobile Importers and Manufacturers Association, better known as NAIMA, has officially opened exhibitor booking for the maiden edition of the Nepal Mobility Expo 2025, scheduled to run from August 6 to August 10, 2025 at Bhrikuti Mandap, Kathmandu. The event arrives at a sensitive moment for Nepal’s automotive sector, where electric mobility, changing importer strategies and growing competition between industry bodies are reshaping the market almost monthly.
NAIMA says the expo will operate under the message “Empowering Growth through Mobility”. That slogan matters. The association was formed recently by automobile importers and manufacturers seeking a new industry platform, following dissatisfaction with the long-established NADA ecosystem.
The booking window opened on May 5 and remained active until May 12, 2025, with stall allocation planned through a transparent lottery draw system. Organizers confirmed there will be no separate halls for two-wheelers and four-wheelers, allowing exhibitors to select locations according to space requirements and brand positioning. This changes the usual auto show flow in Nepal.
NAIMA is positioning the exhibition as a cleaner, more flexible and more commercially useful automotive event. According to statements released by the association, exhibitors will receive lower participation costs per square meter, extended exhibition timings and dedicated business and media hours.
The exhibition management will be overseen by Media Space Solutions Pvt. Ltd., a company already active in exhibition organization and event coordination in Nepal. Organizers claim the show will include major improvements compared to earlier automobile exhibitions held in the country.
| Category | Details | Status |
|---|---|---|
| Event Name | Nepal Mobility Expo 2025 | Confirmed |
| Venue | Bhrikuti Mandap, Kathmandu | Confirmed |
| Event Dates | August 6 to 10, 2025 | Confirmed |
| Booking Window | May 5 to May 12, 2025 | Completed |
| Organizer | NAIMA | Operational |
| Event Manager | Media Space Solutions Pvt. Ltd. | Assigned |
The association also confirmed that stall swapping facilities will be available for exhibitors managing multiple brands. In Nepal’s importer-heavy automotive market, where one distributor often represents several Chinese or international manufacturers, that flexibility could become important during final setup.
Extended visitor timings from 11:00 AM to 7:30 PM have also been announced. Organizers believe this will improve visitor flow and increase business interaction during evening hours. It sounds simple. But in Kathmandu’s exhibition culture, timing can directly influence bookings and showroom traffic.
The biggest story surrounding the expo is not simply the exhibition itself. It is the scale of expected electric mobility participation. Nepal’s automotive import landscape has changed rapidly over the last two years, driven heavily by Chinese EV manufacturers and expanding charging infrastructure.
According to reports published after the booking process, brands expected to participate include major passenger vehicle names such as BYD, Hyundai, Kia, MG, Volkswagen, Toyota, Zeekr, Leapmotor and Omoda/Jaecoo.
Two-wheeler participation is also expected to be aggressive, with brands including:
Commercial vehicle brands are expected as well, including Dongfeng, Farizon and Kinglong. That broad participation suggests NAIMA is targeting the entire mobility chain instead of limiting itself to consumer passenger vehicles.
Some early reports have already hinted at showcase models like the Leapmotor B10, Zeekr 7X, Ultraviolette Shockwave e-Enduro and Ultraviolette Tesseract. No detailed launch schedule has been officially confirmed yet, but anticipation is clearly building among dealers and importers.
| Segment | Expected Brands | Focus Area |
|---|---|---|
| Four-Wheelers | BYD, Hyundai, Kia, MG, Zeekr, Toyota | EVs and passenger mobility |
| Two-Wheelers | Honda, KTM, TVS, Ultraviolette, Ather | Electric scooters and motorcycles |
| Commercial Vehicles | Dongfeng, Farizon, Kinglong | Commercial transport solutions |
That matters because Nepal’s EV adoption story is no longer limited to compact urban hatchbacks. Commercial fleets, premium electric SUVs and performance-oriented electric motorcycles are all entering the conversation now.
The Nepal Mobility Expo is arriving barely weeks before the annual NADA Auto Show, creating an unusual situation where Nepal’s automotive sector could witness two competing major exhibitions within the same month.
Industry observers are closely watching how importers split participation, vehicle launches and marketing budgets between the two events. Some brands are expected to participate in both. Others may prioritize the newer platform to test audience response.
The rivalry reflects deeper structural changes inside Nepal’s automotive business community. Importers increasingly want faster policy coordination, stronger EV advocacy and better representation during customs, taxation and infrastructure discussions.
NAIMA’s founding chairperson Ritu Singh Vaidya said the exhibition aims to accelerate the future of mobility through innovation and collaboration while ensuring exhibitors receive strong value and operational support.
The association has also repeatedly emphasized sustainability and mobility technology. That is not accidental wording. Nepal’s EV transition has accelerated faster than many regional markets, largely due to tax advantages and rising fuel costs. Importers now see mobility exhibitions as technology showcases instead of purely sales-driven trade fairs.
Following the booking phase, stall allocation was finalized through a lottery process as applications reportedly exceeded available space. Initial plans reportedly included 44 stalls, but additional space had to be created after demand crossed expectations.
NAIMA later confirmed participation from around 50 automobile brands. That level of response is significant for a first-year event.
The exhibition is expected to focus heavily on:
Visitors can also expect dedicated media interaction sessions and networking opportunities involving dealers, importers and policymakers. Organizers are attempting to create an exhibition environment that functions as both a public showcase and an industry negotiation space.
And that may ultimately decide whether NAIMA succeeds. Not just footfall. Influence.
Q: When will the NAIMA Nepal Mobility Expo 2025 take place?
A: The exhibition is scheduled from August 6 to August 10, 2025 at Bhrikuti Mandap in Kathmandu. Organizers have confirmed the event dates publicly.
Q: Who is organizing the Nepal Mobility Expo 2025?
A: The event is organized by the Nepal Automobile Importers and Manufacturers Association, commonly known as NAIMA. Event management is being handled by Media Space Solutions Pvt. Ltd.
Q: Which vehicle brands are expected at the expo?
A: Brands including BYD, Hyundai, Kia, MG, Toyota, Zeekr, Honda, KTM, Ultraviolette and Dongfeng are expected to participate across passenger, two-wheeler and commercial segments.
Q: Will the expo focus mainly on electric vehicles?
A: Yes. NAIMA has repeatedly emphasized sustainability, EV technology and future mobility solutions as core themes of the exhibition.
Q: How were stalls allocated to exhibitors?
A: Stall allocation was handled through a transparent lottery draw system after the booking process closed. Organizers said applications exceeded initial stall capacity.
Q: Why is this expo important for Nepal’s automotive industry?
A: The event represents the first major exhibition organized by NAIMA and arrives during rapid EV market growth in Nepal. It also creates direct competition with the long-running NADA Auto Show.
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