Highlights

• Bajaj launches a week‑long free checkup campaign across all official service centres in Nepal
• Campaign runs from Māgh 25 (2025‑12‑09) to Phagun 1 (2025‑12‑16)
• 50% off on labour charges for any Bajaj motorcycle
• 16% off on engine‑oil replacement, 10% off on genuine parts and Eurogrip tyres
• Initiative targets both city commuters and rural riders, reinforcing Bajaj’s market‑leadership
• The scheme could shift after‑sales dynamics and boost dealer footfall
• Riders can expect faster turnaround thanks to dedicated service bays
• This move underscores Bajaj’s commitment to the Nepalese two‑wheel community

What happened

Bajaj’s official service network in Kathmandu, Pokhara, Biratnagar and other major towns has opened its doors for a free, week‑long inspection of any Bajaj motorcycle. The campaign kicked off on Māgh 25 and will close on Phagun 1. Technicians will run a full diagnostic at no charge, flagging any wear, leakage or safety issue. If repairs are needed, the company applies a steep discount package that covers labour, oil, parts and tyres.

The rollout is coordinated through Bajaj’s authorised dealers, each of which has set up a dedicated bay for the campaign. Riders simply book a slot via the dealer’s WhatsApp line or walk in during operating hours. No paperwork, no hidden fees – the goal is to make the experience as frictionless as possible.

Why it matters

Two‑wheel mobility still forms the backbone of daily transport in Nepal. A reliable bike can mean the difference between reaching work on time or missing a shift. By removing the cost barrier for routine maintenance, Bajaj is effectively extending the service life of thousands of machines that would otherwise run on the edge of failure.

That matters for the brand because it deepens loyalty in a market where price sensitivity is high. It also gives Bajaj a chance to collect real‑world data on common failure points, feeding back into future model refinements. Competitors will feel the pressure to match or exceed the offer, potentially sparking a wave of service‑centric promotions across the sector.

Discount breakdown

Service	Standard Rate	Campaign Rate
Labour charge	NRs 1,500 per hour	NRs 750 per hour (‑50%)
Engine oil change	NRs 1,200	NRs 1,008 (‑16%)
Genuine parts	Varies	‑10% on listed items
Eurogrip tyre	NRs 4,500	NRs 4 050 (‑10%)

The table shows the headline numbers; actual discounts may vary slightly depending on the model and part SKU. All discounts are applied on‑spot, and the invoice clearly marks the reduced amount.

Market context

Bajaj has long been the top‑selling two‑wheel brand in Nepal, thanks to a portfolio that includes the Pulse series, Dominar series, Platina, and Avenger. Recent sales data (2024) placed Bajaj at roughly 42 % market share, ahead of Hero (31 %) and TVS (18 %).

A free‑checkup push serves two strategic purposes:

1. Retention – owners of older models receive a tangible benefit, reducing the temptation to switch brands.
2. Upsell – once a bike is in the shop, technicians can recommend genuine accessories, boosting parts revenue.

The campaign also aligns with the government’s push for safer roads. Regular inspections catch brake wear, tyre degradation and lighting faults, directly contributing to lower accident rates.

Looking ahead

Bajaj has hinted that the free‑checkup model could become a quarterly fixture, especially in regions where dealer density is lower. If the pilot proves successful, we may see a tiered loyalty program where repeat participants unlock additional perks such as free tyre rotations or discounted accessories.

For riders, the immediate takeaway is simple: book your slot, get the bike inspected, and take advantage of the steep discounts. For the industry, the ripple effect could be a new baseline for after‑sales service, forcing every player to rethink how they add value beyond the point of sale.

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Frequently Asked Questions

Q: Which Bajaj models are eligible for the free checkup? A: Any Bajaj motorcycle sold in Nepal – from the entry‑level Platina to the high‑performance Avenger – can be inspected at no cost.

Q: Do I need to book an appointment in advance? A: Appointments are recommended during peak hours, but walk‑ins are welcome at all participating service centres.

Q: Are the discount rates applicable to third‑party oil or tyre brands? A: The 16 % oil discount and 10 % tyre discount apply only to Bajaj‑approved engine oil and Eurogrip tyres. Third‑party products are billed at standard rates.

Q: How long will the inspection take? A: A basic diagnostic usually finishes within 30 minutes. More extensive checks (e.g., suspension or electrical) may take up to an hour.

Q: Will the campaign be extended beyond Phagun 1? A: Bajaj has not announced an extension yet. Keep an eye on the official Facebook page for any updates.

Q: Can I combine the service discounts with an ongoing parts promotion? A: Yes. The ‑10 % genuine‑parts discount stacks with any model‑specific offers that may be running concurrently.